Cinema and television in India: from Globalisation to "Glocalisation"

The objective of this research is to understand how the globalisation of cultural industries has influenced popular Indian cinema during the 1992-2002 decade, in which the country experienced the liberalisation of its economy, thenceforth opened to foreign investors, and the penetration of the multinational media system.

The globalisation of cultural industries should not be envisaged simply as the standardisation of cultural products at the global level, but also as an opportunity to redefine oneself. In India, the evolution of cinema reflects the accelerated penetration of satellite television channels, the increasing role of the urban middle classes and the Indian Diaspora distributed world-wide. By operating on the basis of a Western industrial model, receiving foreign television programmes and, above all, by adapting them to India's social and cultural realities (hybridising and Indianisation), a new popular cinema is taking shape, at the boundaries of national and international cinema, composed of three main genres: "Hinglish Masala" films, "cross-over" films and recent experiments in recycling Hollywood films in their own original fashion.

Articles

- "La télévision indienne: un modèle d'appropriation culturelle", written by DEPREZ Camille edited by Questions de Communication, 2003Nancy, No. 3 (169-183 pages).